Linux - Get the FUD
I wanted to buy a joystick for my Linux laptop so I could enjoy the excellent SuperTux. I googled "Linux joystick" and noticed the "Linux - Get the FUD" (LGTF) ad campaign from Microsoft.
So Microsoft are buying up keywords on Google and paying each time someone clicks through. I couldn't resist - I want to know the facts after all :) Who needs a joystick when can have fun like this.
Looking a little deeper it looks like Microsoft have spent a lot of money to get a sponsored link above the actual results on a search for "Linux".
So Microsoft are validating Google's importance in search by buying keywords. I wanted to see if they targeted other search engines as well. I did a search on MSN - no LGTF ads, Yahoo - no LGTF ads, Ask - no LGTFs ads. A search for Linux on MSN was an ad-free experience.